Your brand color is already communicating something. The question is whether you decided what. Learn why color is a signal system, not a preference.
Decide Your Brand Before You Design It
Most people think visual identity is where brand building begins. But it isn’t. Start with a set of decisions that explain choices made and what they’re meant to signal.
The Power of Visual Brand Consistency
The temptation to frequently alter visual branding can be strong—especially in the dynamic realm of advertising. However, the true strength of a brand is embedded in its consistent visual identity.