Unisys Rebrand

Keep Breaking Through

In 2022, Unisys launched an award-winning global rebrand developed in partnership with Landor. Everything changed except the name, introducing a bold visual identity, a modern brand voice, and a new aesthetic foundation for the organization.

As Global Head of Creative Strategy, I worked closely with agency partners to help define, extend, and operationalize that foundation across the business. I led the creative direction, design, and implementation of the new brand system across campaigns, digital experiences, executive communications, collateral, social media, events, video, microsites, branded environments, and bespoke company merchandise.