Janine Spargo Janine Spargo

Whooping Cough Awareness

This national awareness campaign promotes vaccination during pregnancy to help protect babies against whooping cough (pertussis) before birth. The ad series uses approachable, attention-getting visual concepts to make a serious public health message feel immediate and memorable.

Creative concepts range from the protective metaphor of boxing gloves to the emotional connection of an expectant mother holding an ultrasound image and a before-and-after concept illustrating the protection vaccination can provide.

Cut For Life

A public awareness poster series created for the Cut for Life initiative, designed to educate hairstylists, barbers, and their clients about HIV awareness.

The campaign pairs familiar tools of the trade with bold, fact-driven messaging to capture attention and connect an important public health message directly to the salon and barbershop community.

Act Against AIDS

The “Act Against AIDS” campaign was developed to raise awareness and promote prevention through honest, impactful storytelling. A refreshed logo symbolized action and renewed visibility. Custom illustration added realism and humanity, supporting the campaign’s direct messaging and community-centered approach.

The integrated campaign extended across national advertising, celebrity social media takeovers, and live events.