Style Uplifted

BeYouTees® is a t-shirt apparel brand built on bold, inspirational self-expression designed to elevate everyday style. The project included developing a distinctive logotype, a suite of original illustrations, and product designs that translated seamlessly onto apparel.

A clean, modern website was also created to showcase the brand and connect directly with its audience. Together, these elements established a cohesive identity system that transformed BeYouTees from concept to market-ready brand experience.

Company: BeYouTees®
Scope: Branding, Illustration, Product Design, Site Design
Role: Writer, Creative Director, Designer, Site Architect